Abrupt End to Legendary KGO Radio’s 80-Year History; News-Talk Format to be Replaced Oct. 9

San Francisco’s KGO-AM 810, a legendary fixture for more than 80s years on that position of the radio dial in the San Francisco Bay Area, abruptly left the air Oct. 6 without any warning, promising a new format that is set to launch Oct. 9.

At approximately 10:16 AM Oct. 6, KGO-AM 810 abruptly ended the news/talk format in the middle of midday host Mark Thompson‘s show; following a final station identification, the station began a loop featuring songs and promotional announcements referring to betting, money and winning. The promotions stated that a new format, billed as “The most unique radio station in the Bay Area”, would launch on Oct. 9, assuring listeners that they “can bet on it”. The station’s website was replaced with an announcement saying “Today we say goodbye to the legendary KGO,” thanking longtime listeners and supporters of the station and similarly promoting a “new era” to come Monday.

Though the station originally signed on in January 1924 using the experimental call sign 6XG, eventually becoming KGO.

KGO was part of a planned three-station network comprising WGY in Schenectady, New York, and KOA in Denver, Colorado. KGO was first known as the “Sunset Station” since it was General Electric’s West Coast outlet. At that time it operated with a then-impressive 1000 watts.